带有被拒原文的打回信息

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1、应用内包含检查更新功能iOS 应用的版本更新必须通过 App Store 进行,自身 App 内不能包含提示更新功能。从2015年3月起,所有包含检查更新功能的 App 都会被拒绝上架。附被拒理由原文:Your app includes an update button or alerts the user to update the app. To avoid user confusion, app version updates must utilize the iOS built-in update mechanism. We’ve attached screenshot(s) for your reference.Next StepsPlease remove the update feature from your app. To distribute a new version of your app, upload the new app binary version into the same iTunes Connect record you created for the app’s previous version. Updated versions keep the same Apple ID, iTunes Connect ID (SKU), and bundle ID as the original version, and are available free to customers who purchased a previous version.

2、使用第三方登录时未做安装检测接入第三方登录要检测是否安装了第三方客户端,未安装时不要显示对应按钮。2015年9月之前,通常可以采用判断未安装则隐藏登录按钮的方式。但目前隐藏按钮的方式也可能被审核拒绝,QQ 和微博提供了 web 登录的方式,如果判断未安装,需要允许用户使用 webview 的登录方式。苹果在条款中有声明不允许 iOS 应用的正常使用需要依赖另外一个 App。

附被拒理由原文:We noticed that third-party app QQ/WeChat is required to use third-party authentication method. The user should be able to login without installing additional applications.Next StepsIf you choose to support third-party authentication, please use methods that can authenticate users from within your app, such as a native web-view.

3、采集设备IDFA但应用没有广告功能从2014年2月起,Apple 开始拒绝采集 IDFA (identifier for advertising) 却未集成任何广告服务的应用进入 App Store。如果 App 本身没有广告,ASO100.com  建议可以在审核的时候显示一个 Banner 广告,并且放在比较明显的位置,审核通过后关掉即可。

附被拒理由原文:We found that your app uses the iOS Advertising Identifier but does not include ad functionality. This does not comply with the terms of the iOS Developer Program License Agreement, as required by the App Store Review Guidelines.Specifically, section 3.3.12 of the iOS Developer Program License Agreement states:"You and Your Applications (and any third party with whom you have contracted to serve advertising) may us the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier."Please remove the iOS Advertising Identifier from your app or add ad functionality to your app.

4、含UGC却未提供用户协议及举报功能如果你的 App 内有发帖等UGC(用户产生内容)功能,必须提供用户协议,并留有内容举报功能,否则就会被审核拒绝。

附被拒理由原文:We found your app enables the display of user-generated content which may become sexually explicit. Therefore we ask that you put the following precautions in place, to ensure your app remains in compliance with the App Store Review Guidelines.Use Moderators to flag and remove inappropriate contentRequire that your users agree to terms (EULA) and these terms must be clear that there's no tolerance for objectionable contentUsers need a way to flag or report objectionable content and users generating this contentDeveloper must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending contentDeveloper needs a method for ejecting users who violate the terms of the EULAPlease keep in mind that it is not sufficient for the user to report an issue through a general user feedback / 反馈 or like/dislike feature of the app. Please ensure that the contents that may become objectionable have a reporting or flagging mechanism readily accessible by the user to allow the user to promptly report or flag the issue and clearly identify the offending content.

5、上传时没有使用真实的应用截图应用程序的名称、描述、截图或者预览与应用的内容和功能不相关将会被拒绝。有 App 因为应用截图使用的是自己设计的插画而被审核拒绝。

附被拒理由原文:We noticed that your marketing screenshot(s) do not sufficiently reflect your app in use.We've attached screenshot(s) for your reference.Next StepsPlease revise your screenshots to demonstrate the app functionality in use.

6、应用必须使用邀请码才能注册使用苹果要求应用不能限制只有部分用户可以使用。

附被拒理由原文:Your app arbitrarily restrict users by requiring invitation code to register, which is not allowed on the App Store. We’ve attached screenshot(s) for your reference.Next StepsPlease revise your app to remove any functionality that limits who can use the app.

7、应用内出现第三方移动平台的名字或图标一直以来,苹果都不允许iOS开发者在进行软件描述时提到 Android 版本,而自从2015年4月起,在 App 内、截图等任何地方提到安卓、Android 的文字、图标、系统界面都会被拒。曾经有电商 App,因为出现了售卖三星安卓手机而被拒。。。

附被拒理由原文:We found that your app and/or its metadata contains inappropriate or irrelevant platform information, which is not in compliance with the App Store Review Guidelines.Specifically, your app mentioned other platforms, such as Android.Providing future platform compatibility plans, or other general platform references, is not appropriate in the context of the App Store. It would be appropriate to remove this information.

8、应用内涉及奖励,未声明与苹果无关App 里有实物奖励的话,不能使用苹果产品(例如 iPhone 、iPad 等)作为奖品。另外一定要声明“奖励由本公司提供,与苹果官方无关”。

附被拒理由原文:Your app includes a contest or sweepstakes but it does not:Indicate that Apple is not involved in any way with the contest or sweepstakes.Next StepsIt is necessary to:Include official rules of the contest or sweepstakes in the appInclude an explicit statement in the contest or sweepstakes rules specifying that > Apple is not a sponsorEnsure that the contest or sweepstake prizes are not Apple products

9、没有提供恢复内购的方法增加一个“恢复购买记录”的按钮即可。

附被拒理由原文:We found that your app offers In-App Purchase/s that can be restored but it does not include a “Restore” feature to allow users to restore the previously purchased In-App Purchase/s.To restore previously purchased In-App Purchase products, it would be appropriate to provide a “Restore” button and initiate the restore process when the “Restore” button is tapped.

10、未注册时不能使用与账号无关的功能对于资讯等 App,在没有进行与用户信息相关的操作时,却强行让用户登录,甚至不登录就无法看到任何内容,有可能会被拒绝。

附被拒理由原文:We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.Specifically, your app forces users to login before they can read the news.We features that your app requires users to register or log in, prior to accessing non account-based features. Apps cannot require user registration or login prior to allowing access to app content and features that are not associated specifically to the user.Next StepsUser registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.

11、iPhone 应用在 iPad 上不能正常显示iPhone程序必须不经修改就能以iPhone分辨率和2倍iPhone 3GS的分辨率在iPad上运行。即使你的App 只为 iPhone 用户提供,在 iPad 上也必须能够正常显示,否则审核会被拒绝。

附被拒理由原文:We noticed that your app did not run at iPhone resolution when reviewed on iPad running iOS 9.1, which is a violation of the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.Specifically, the buttons at the bottom of the app are inaccessible when running on iPad.Next StepsPlease revise your app to ensure it runs at iPhone resolution on iPad.

12、侵犯第三方版权对于视频、音乐、图书类的应用很容易因为这一条而被拒。另外 ASO100.com 建议 应用内最好不要出现第三方的商标,例如运营商的Logo、影视公司的 Logo 等。

附被拒理由原文一:We found that your app allows users to download music without authorization from the relevant third-party sources.We’ve attached screenshot(s) for your reference.Next StepsPlease provide documentary evidence of your rights to allow music or video content download from third-party sources. If you do not have the requested permissions, please remove the music or video download functionality from your app.

附被拒理由原文二:Your app includes content or features that resemble a well-known, third-party mark, Fox . We’ve attached screenshot for your reference.Pursuant to your agreement with Apple, you represent and warrant that your application does not infringe the rights of another party, and that you are responsible for any liability to Apple because of a claim that your application infringes another party's rights. Moreover, we may reject or remove your application for any reason, at our sole discretion.Accordingly, please provide documentary evidence of rights to use this content. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.

13、应用截图、名称、描述等出现不雅词汇在应用截图、名称、描述等任何地方出现例如诸如 牛逼、绿茶婊、无节操、逗比 等词汇,都会被苹果审核拒绝。

附被拒理由原文:We found that your app contains content that many audiences would find objectionable, which is not in compliance with the App Store Review Guidelines.Specifically, we noticed your app name 打飞机-简单粗暴 is objectionable.We encourage you to review your app content and evaluate whether you can modify the content to bring it into compliance with the Guidelines.

14、应用出现 beta版、测试版字样不要过度谦虚地在启动画面或者应用名称上加上"beta"字样,苹果不允许测试版产品上架。

附被拒理由原文:Your app appears to be a pre-release, test, or trial version with a limited feature set. Apps that are created for demonstration or trial purposes are not appropriate for the App Store and do not comply with the App Store Review Guidelines.To ensure compliance with the App Store Review Guidelines, it would be appropriate to revise your app to complete, remove, or fully configure any partially implemented feature(s).If you would like to conduct beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.

15、注册缺少隐私政策如果应用包含注册功能,注册页面必须提供隐私说明协议按钮或者链接。另外在 iTunes connect 提交新版本的时候,Privacy Policy URL 必须要填写。

附被拒理由原文:We noticed that your app includes account registration or access to users’ existing accounts but does not include a privacy policy, which does not comply with the App Store Review Guidelines.Please update your app metadata to include a privacy policy and ensure that the privacy policy URL you provide directs the user to the intended destination.

16、应用出现崩溃、加载失败等 bug审核期间出现崩溃会导致审核被拒。 ASO100.com 建议,在 审核期间务必保证服务器稳定,避免审核人员审核时出现内容加载失败的情况,导致被拒。

附被拒理由原文:We discovered one or more bugs in your app when reviewed on iPhone running iOS 8.1.2 on both Wi-Fi and cellular networks.Specifically, no content is fetched when users launch the app.Please see the attached screenshot/s for more information.It would be appropriate to revise such issue(s) in your application.Next StepsPlease run your app on a device to identify the issue(s), then revise and resubmit your app for review.

17、应用描述、截图和应用功能不符如果应用的描述或截图介绍的功能在审核期间没有体现,则会被拒绝,如果介绍文案不够详细也会有一定概率被拒。

附被拒理由原文:We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.Specifically, your app does not include the feature of 微信朋友圈分享 that is written in your release note.It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.

18、应用包含应用推荐功能除特殊情况,苹果明令禁止应用内推荐其他APP。

附被拒理由原文:The 应用推荐 feature in your app displays or promotes third-party apps, which violates the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.Next StepsPlease remove the 应用推荐 feature from your app.

19、应用包含不正确的诊断功能如果你的应用中,包含不真实的系统检测或优化功能,苹果会认为这项功能有误导用户的嫌疑,审核时会被拒绝。

附被拒理由原文:We noticed that your app provides potentially inaccurate diagnostic functionality for iOS devices to the user.We’ve attached screenshot(s) for your reference.Next StepsCurrently, there is no publicly available infrastructure to support iOS diagnostic analysis. Therefore your app may report inaccurate information which could mislead or confuse your users. We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

20、应用提交的新版本与上一版差异过大如果你提交的新版本应用与上一版相比,功能上变化过大,比如将游戏升级为工具类应用,或在新版本中完全改掉前一版产品的功能,则会被苹果拒绝。

附被拒理由原文:We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.Specifically, the app has a whole content swap from a Game app to a Mobile Data Tracking app, which does not provide a good user experience when updating the app.It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.If your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.

21、应用违反当地法律法规应用程序必须遵守上线地区的法律法规,禁止含有赌博、色情、有偿陪伴等违反法律的内容,尤其为用户提供付费社交服务的APP,例如在线直播类APP,必须严格遵守相关规定。

附被拒理由原文:Your app contains content - or facilitates, enables, and encourages an activity - that is not legal in all of the locations where the app is available. Specifically, your app is advertised as a platform to provide paid companionship services.We’ve attached screenshot(s) for your reference.Next StepsWe encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

22、应用作者名与金融机构名字不一致针对理财、P2P等金融相关产品,苹果增加规定开发者的名字必须与APP内的金融机构名字保持一致,否则会被拒。且由同一品牌的金融机构提供服务的APP,必须发布在同一个开发者账号跟名称下。如果你已经代表委托人或者公司发布了这些APP,你的委托人或者公司应该注册iOS开发者账号,并把你添加到他们的开发者账号里,这样你就可以在他们账号下面提交并发布APP了。

附被拒理由原文:We found that the Seller and/or Artist names associated with your app do not reflect the name of the financial institution in the app and/or its name and metadata.To be appropriate for the App Store, your app must be published under a Seller name and Artist name that reflects the financial institution brand, as required by the iOS Developer Program License Agreement.Section 1.2:"You" and "Your" means and refers to the person(s) or legal entity (whether the company, organization, educational institution, or governmental agency, instrumentality, or department) using the Apple Software or otherwise exercising rights under this Agreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.If you have published these apps on behalf of a client, it would be appropriate for your client to enroll in the iOS Developer Program, then add you to their development team so you can develop an app for them to submit under their developer account.

23、应用提供功能过于简单应用内的功能不能太过单一,苹果虽然理念中提倡“简单”,但并不代表能接受功能不够完善的应用,他们对应用的核心要求,是希望能够给用户更有价值的体验。当然,如果你的产品太有创意,可能苹果的审核员没能理解它的独到之处,这样的情况下,你可以通过申诉来更详细的描述产品优势,以便通过审核。

附被拒理由原文:We found that your app only provides a very limited set of features. It only provides an augmented reality reader mechanism with no other functionality. While we value simplicity, we consider simplicity to be uncomplicated - not limited in features and functionality.We understand that there are no hard and fast rules to define useful or entertaining, but Apple and Apple customers expect apps to provide a really great user experience. Apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn't do before or in a way they couldn't do it before.We encourage you to review your app concept and evaluate whether you can incorporate additional content and features to be in compliance with the Guidelines. For information on the basics of creating great apps, watch the video The Ingredients of Great Apps.If you feel we didn't understand the features of your app, or that we missed key functionality, and your app was incorrectly rejected, you may appeal to the App Review Board.

被拒信息

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1、程序有重大bug，程序不能启动，或者中途退出。

2、绕过苹果的付费渠道，我们之前游戏里的用兑换码兑换金币。

3、游戏里有实物奖励的话，一定要说清楚，奖励由本公司负责，和苹果没有关系。

4、用到苹果的标志。（应用的设计和Apple的Logo风格太像了也会被拒）

5、网络功能不能正常访问。

6、图标不能点击，不能点击的图标要置灰，或者直接隐藏。

7、没有设置default页，启动画面为黑屏，有一定概率被拒绝。

8、一个应用在线，但你想在发一个豪华版之类的，再开一个应用也会被拒绝。

9、用了著名游戏的关键字，比如说“愤怒的小鸟”之类的。

10、iPhone版不支持480*320分辨率被决绝。

11、娱乐分类App，拒绝理由：我们认为你的App不具有娱乐性。

12、你的软件不符合中国法律，还打电话来跟我说。（奶奶的，中国哪个法律说不可以FQ。）

13、技术支持地址写的微博地址，于是被拒绝了。原因是：不能将需要登陆才能访问的网址作为技术支持地址。

14、说我们的应用不该用App开发，应该用HTML5。（而且还很热心的给出了参考链接哦）

15、调用截屏功能,当时没注意,是私有API,被拒.改成非私有API实现截屏功能就通过了.

16、开放了文件document分享功能(Application supports iTunes file sharing),被退回,理由:不需要分享,为何开放了.回复邮件说明理由后上线.

17、年龄设置太低,说是有成人内容,被拒.修改内容后上线.

18、同一软件多个版本只是针对不同的国家和内置的语言不同.前面几个上线,后面几个被拒.让改成一个程序做程序内下载资源.

19、程序有crash被拒.修改bug后上线.

20、原因是我们的一个软件只允许联通用户验证真实身份并发布信息。apple要求要么放弃验证，要么允许移动和电信用户验证。

21、APP中出现了某本以乔布斯为封面的本集团出版物图片，遭拒。回复曰：Thank you for submitting your app commemorating Steve Jobs.
We appreciate your efforts honoring Steve. However, we’ve decided to honor his life in other ways and we are not accepting these types of apps.

22、原来做过一个显示假电池的App, 就是显示一个假的的电量, 这样别人找你借手机就可以以没电了为理由不借给他. 结果App Store说会迷惑用户, 让我改简介. 改为简介后苹果中国给我打电话说这个App不用再提交了, 不可能过, 会迷惑用户… 我了个去的 于是这个App就一直存在在我的iTunes Connect里.

23、忘记提供测试账号。（如果你的APP有登录功能）

24、软件有个vip功能，涉嫌应用内收费。

25、拨打电话，涉嫌扣费。

26、图片如果比较清凉的话需要设置软件级别。

27、平板应用要支持最少2个翻转方向。

28、程序内按钮设计成标准的iOS icon。

29、内置付费的内容要明确告诉需要购买，购买前不能摆出来（这个属于运气不好，同样这么做的app很多）

30、提交旗下一款新应用，为统一旗下各个产品的品牌识别，采取了与上一款产品相似的色调和logo结构。苹果拒绝理由是不知道这两款产品有什么区别（其实区别点进去就很明显，连UI布局都大相径庭）。

31、应用内涉及到抽奖的运营活动，未声明与苹果官方无关。

33、自认为第一版产品还不够完善，于是过度谦虚地在启动画面加上了“beta”字样。苹果的反馈是，不允许测试版产品上架。囧，后来翻了一下 Review Guideline 似乎是有提到这点的。

34、链接堆砌，苹果建议用HTML5来做

35、UIWebView 嵌页面片，苹果建议让用户通过浏览器访问，比如爱知乎，开始几个版本通过了，后面的更新一直没提交上去
屏幕坏点检测应用，苹果说会误导用户，未上架

36、登陆账号有两个字母写反了，改正后通过

37、因远程服务器反应慢，苹果的人估计没耐心等，就说有bug给拒了，重新提交一份通过

38、应用标题加了几个描述语句，苹果让在描述中写明达到此目的的操作流程，改正后通过

39、一个第三方的应用，描述文字中有该网站的链接，进去网站后能找到付费链接，苹果说该网站有自己的支付方式，去除网址后通过

40、应用请求使用地理位置的权限，但相关功能藏得比较深，Apple说没找到相关的功能。 — 回信说明后通过

41、应用描述中提到了是全平台应用，可以和其他系统同步数据。因为提到了“Android”的字眼被拒。 — 修改描述后通过

42、 App 的User Agreement中出现了 Beta、Preliminary 等字样。因为是发布第一个版本，产品带有一定的beta性质，但是确实是可发布产品了。按照公司LEGAL部门（外企，对User Agreement要求严格）的要求，必须有类似Beta的说明告知用户，而 Apple 是明确不允许有 Beta 性质的字样的。

43、App 是一个机遇小区的社区工具，顺便做了房产广告，但是 apple 审核说是广告app，不允许发布。

44、应用里有个去给我们打分的功能，被拒了。。（这是不是史上最坑爹的拒绝理由）

45、网络工具软件，要求支持国外的电信运营商网络。

46、曾经做一个 Chinajoy 美女图片 show 的，被认为不适合放在 App Store。

47、iOS 5 的数据存储问题…网络下载的资源不能直接搞在Documents目录下。这个反复整了5次左右才通过审核。

48、忘记提供测试账号……（审核的大爷们你们就不能自己弄个或者注册个账号么）

49、还有一次被拒，我回复说你们所说的问题不存在……后来……通过审核了。-.-

50、菜单中有一个文字包含测试，被打回，说不能上测试版本。

51、app名字包含pad，被打回，说容易名字不能有pad，会被误解为苹果自己的应用，不过同名的iphone版本就通过了…

52、upport地址在safari（仅仅是safari）下由于适配性问题打不开，结果就收到了apple的来信。

53、app里做了次抽奖，奖品是iphone4s，结果他们必须要我们将奖品改成别的，同时申明此活动与苹果公司无关，才可以上架。。。

54、app里做了次抽奖，奖品是iphone4s，结果他们必须要我们将奖品改成别的，同时申明此活动与苹果公司无关，才可以上架。。。

55、在程序的说明信息中有“越狱”俩字，被拒，后来把这俩字去了，PASS。但是：如果我在程序运行中检测出手机越狱了，这结果报出来让不让过？

56、使用GPS常驻后台服务，要我给出一个合适的理由，否则不往下审核，还好，解释一翻过去了。

57、出现“给我们五星好评”之类的文字。

58、应用内提到付费项目但木有通过苹果付费渠道（妄图不让苹果老大赚钱）

59、问我服务是不是只在IOS平台，还是同时支持多平台（我当然拥护苹果老大的领导，木有其他平台，iPhone专属）

60、地图应用，Google大神的LOGO没有显示。

61、google地图下面logo被一个UIView给遮挡了被拒。调整位置后ok

62、对不存在普遍比较标准的几类人进行比较和评判。不比人比动物后ok

63、上传通讯录没有通知。这个等了几个月，苹果的法律纠纷差不多了之后拒掉。然后加了提示后ok。

64、我写的英文App介绍审核人员看不懂，被拒。后然直接用中文。唉。

65、因为上行短信实现用户认证被拒

66、果测试人员的手机号在国外，因为收不到国内短信，被拒

67、他们打开我的一个APP测试，显示空白无内容，哈哈，因为他们相册里没有960*640的图，就说我该程序功能没开发完毕吧？

然后我回了信，然后第二天就上架了。虽然这个小应用是极其简单的。

68、最蛋疼的是，提供了测试用户帐号密码，被我们某个手贱的测试人员测试修改密码的时候给改掉了。。。于是苹果登录不进来，于是杯具

69、IAP价格不能超过99美金（其中有一个是99.99美元，你妹啊！！！！！！！你麻痹多出0.99美金啊！！人家游戏都可以有啊！！！！为什么我们就不行啊！！！）

70、不能强迫用户注册（网络游戏啊亲！！你妹有直接登陆的按钮啊！！！不需要注册的啊！！试一下会shi啊！！！！）

71、support URL无法访问（草草草草草！！！那几天GFW抽风，海外访问国内网站有问题，你妹躲在香港的体谅一下大陆人民啊！！！）

72、没有生成Paid iOS合同（游戏内含IAP，好吧，这个是合作公司搞的乌龙，就不吐槽苹果了）

73、某微博客户端，提供了测试账号，被拒的理由是「账号登录不进去」，还有截屏，我一看，这不把我们提供的测试账号的最后两个字母写反了么…赶紧反馈，之后三天才继续审核，这三天真是太赔了。

74、某门户新闻客户端，免费应用，被拒的理由是「找不到in app purchase的项目对应的界面」，可是我们的应用跟本没有应用内支付，继续反馈…又等了三天…

75、iPhone Human Interface Guidelines中指出了基本UI控件应该如何正确地使用。我们应该按照它的要求来检查Tab Bar、Navigation Bar和Alert View等控件是否符合Apple的口味。

76、确保应用不要模仿设备预装应用的样式和功能，如Music、iTunes Music Store和App Store等。这一条规则似乎是选择性实施的，因为许多浏览器和指南针类的应用都得到了批准。

77、不要加入过多脏话、无理由的情色场面和吸毒场面。

78、不要对硬件按钮进行重新编程，赋予其它功能。例如，不要将音量按钮作为照相应用的快门键，不要将home键作为游戏中的开火键。